Furat Wdaa



Beauty is Textured


Art Director 1: Furat Wdaa

Art Director 2: Alainna Snow

Copywriter: Kayla LaFroth

DP: Todd Jackson

Consumer Insight: Beauty isn't only found in flawless, porcelain skin; it's found in texture. E.l.f is committed to demonstrating the true beauty that comes from textured skin.

Creative Strategy: Display a wide variety of different skin textures being beautified and glamorized.

As a physical expression of our line "Beauty is Textured," we have decided to repackage various Elf makeup items with differing textures.

For this campaign we created a campaign that highlighted certain Elf products with a coordinating skin “problem.” In addition, we will work closely with influencers who will showcase how they use these Elf products with their skin types.