— PROJECT NAME
Spotify: Language of Music
— ROLE
Art Director: Furat Wdaa
Copywriter: Kayla LaFroth
Content Creator/Video Editor: Furat Wdaa
Spotify understands that music has the power to transcend cultural and linguistic barriers. Music allows people of different backgrounds and mothertongues to connect at a deeper level. That’s why Spotify aims to cultivate a global community of listeners through international music and a collaboration with Duolingo.
Cultural Insight: You don’t need to know the language to know it’s a good song. Music is a universal language.
Creative Strategy: Depict Spotify music as a linking factor to humans worldwide, regardless of language, culture, customs, etc.