Furat Wdaa



Future Lions 2024


Spotify: Language of Music


Art Director: Furat Wdaa

Copywriter: Kayla LaFroth

Content Creator/Video Editor: Furat Wdaa

Spotify understands that music has the power to transcend cultural and linguistic barriers. Music allows people of different backgrounds and mothertongues to connect at a deeper level. That’s why Spotify aims to cultivate a global community of listeners through international music and a collaboration with Duolingo.

Cultural Insight: You don’t need to know the language to know it’s a good song. Music is a universal language.

Creative Strategy: Depict Spotify music as a linking factor to humans worldwide, regardless of language, culture, customs, etc.