— PROJECT NAME
Open the Door
— ROLES
Art Director: Furat Wdaa
Copywriter: Kayla LaFroth
Consumer Insight: Literature can metaphorically act as portals to new worlds and uncharted territory. In addition, the physicality of books inhibit a unique sentiment unlike digital and audiobooks.
Creative Strategy: Create an artful campaign demonstrating Barnes & Noble opening the door to new worlds.
DOOR TO DOOR
Barnes & Noble will place doors around major cities in centralized areas.
When people open the doors, they’ll find that the doorway shows an exciting mural that gives a glimpse into another world.
Ad-Like Object